The company’s leaders bring a wide range of skills and talents to provide the professionalism needed to move the business forward. Although the diversified leadership team provides contrasting perspectives to meeting current and future challenges it does share a common set of values – Integrity, Dependability, Innovation, Loyalty and Respect – with which they lead their respective teams. By embodying a shared set of values, the team works together towards a singular mission to build highly reliable products that assist dental professionals as they provide high quality patient care.
Adrian E. LaTrace
Chief Executive Officer
Since joining Boyd Industries in 2012, Adrian has strengthened the company's position as a dental equipment market leader. Under his leadership, Boyd has expanded its product lines, dental specialty markets and global reach. Additionally, the company has transformed its business systems and obtained ISO13485:2016 international quality certification.
A career manufacturing leader, he served as the Vice President/General Manager of Acciona Windpower North American responsible for the successful greenfield launch of Acciona's wind turbine manufacturing, installation and service business. Under his leadership, the company grew to over $600M in revenues in the first 3 years of operation. Earlier in his career, Adrian held senior operations positions with Knowles Electronics, Gulfstream Aerospace and USRobotics.
Adrian earned his MBA from the Kellogg School of Management at Northwestern University and received his Bachelor's degree in Chemistry from The Citadel. He is a member of the advisory boards of The University of Iowa's College of Engineering and The Citadel's College of Math and Science. He is a member of the board of directors for the Florida Medical Manufacturers Consortium. He is a US Air Force veteran having served as a Communications-Electronics Officer with assignments in the United States and Asia.
Christopher Vaal, CPA
Chief Financial Officer
Chris provides Boyd with Accounting, Finance, Tax and IT leadership and direction, to include financial integrity and timeliness in reporting, financial planning and results analysis, risk awareness and alternatives and IT security and performance. Chris has served in similar capacities in his over 30- year career in both public CPA firms and private and public enterprises in both employee and consulting positions.
Most recently, as Senior Financial Executive at Aerosonic, Chris, along with other leadership team members, Chris increased earnings through financial and operational improvements, which drove increased profitability through visibility and employee behavior. In addition, Chris guided the company through its SEC reporting responsibilities and was instrumental in its acquisition bid. Prior to Aerosonic, Chris held various Controller positions in small entrepreneurial enterprises. As Group Business Manager, a financial operations position, at Eckerd Drug, Chris partnered with operations leadership to drive profits and performance and group expansion through new store feasibility presentations to the Capital Committee. Earlier, Chris spent nearly 10 years in public accounting auditing manufacturing firms, banks and later specialized in healthcare entities.
Chris received his Bachelors of Science degree in Management Advisory Services, a double major in accounting and computer applications, from New Hampshire College. Chris received his CPA license in New Hampshire, before relocating his family to Florida in 1999, where he later received his Florida CPA license. For 20 years, Chris taught aspiring CPA’s as the local Tampa Bay lead-instructor for Becker CPA Review, the industry leader in successful CPA candidate exam passing rates. Since moving to Florida, He and his wife, Sharon, have lived in Clearwater where they raised three children. Today, Chris and Sharon have three grown children and one grandchild, whom they love to spoil!
Vice President of Operations
Hook leads the manufacturing operations organization comprised of the Supply Chain, Manufacturing and Engineering functional areas. Since joining Boyd in February 2013, Hook has advanced in the organization having served in Product Management, Supply Chain and Systems roles. Hook is responsible for the company's manufacturing operations, material planning, purchasing, logistics, production engineering, and manufacturing systems.
Hook is a versatile member of Boyd's leadership team. His dedication to supporting our sales organization has led to improvements in the CRM use, training and deployment. In addition, he has been a tremendous resource on matters ranging from product pricing, new product introductions, key vendor relations to understanding our product costs. He has shown his ability to thrive in an entrepreneurial environment.
Prior to joining Boyd, Hook spent 6 years with Tier I automotive parts manufacturer, Pyongsan America Inc. in positions of increasing responsibility in the Supply Chain organization. At Pyongsan, he had multi-plant responsibility managing inventory, purchasing and logistics. Hook attended Auburn University and makes his home in Safety Harbor, FL.
Sr. Director of Sales
Craig will serve as Boyd’s commercial leader responsible for all sales and service activities for the company. As a dental equipment sales veteran, he plans and executes the company's industry-leading commercial strategies to expand our domestic and international sales. He is focuses his team on delivering the best value and superior customer service by developing the company’s sales organization, identifying new market opportunities, optimizing the product portfolio, and enhancing Boyd’s overall customer support function.
Craig is an accomplished dental sales professional with a broad range of experience managing inside, field and channel sales teams. Over the past 18 years of his career, he has been highly engaged in the sale of capital equipment through both distribution and directs sales channels. Most recently, he was the Director of National Accounts – DSOs for Dental Services Group where he devised and executed strategic sales initiatives and related operational support to drive revenue growth for a diverse group of DSO and GPO national accounts. Prior to his role at DSG, he held senior sales and project management positions at EnvisionTEC and Dental Care Alliance. He began his dental sales career as an Equipment Specialist for Patterson Dental in the Chicago and Tampa Bay markets.
Craig received his Bachelor of Science degree in Advertising from Ferris State University. Craig and his wife Erica have 3 children: Kai, Finley, and Asher. When Craig is not chasing after a child or at one of their sporting events, he loves to pick up a golf club and the occasional fly rod.
Sr. Manager of Design and Development
Christina leads the company's office design department. Since joining Boyd in 2014, she is responsible for the successful completion of dozens of dental specialist clinic renovation and new build offices. Her design collaboration skills makes her a valued resource to Boyd's customers when considering a new project.
Prior to joining Boyd, she was an Account Executive for an Independent Medical Sales company, Beveridge Medical Associates, where she was responsible for managing the complete life cycle of highly complex storage projects including approval, planning, execution and closeout to ensure planned results were achieved. She is an expert in Solutions Selling methods whereby she assesses the needs of the customer and proposes effective product solutions. She started her storage products career as the Director of Domestic and International Sales for Waterloo Healthcare. She represented multiple product lines for the highest quality medical device and capital equipment manufacturers continually striving to improve outcomes and patient care.
Christina received her Bachelors of Science degree from the University of Phoenix in Business Management. When not thinking about cabinetry, she enjoys time with her son, Will and supporting cancer research causes.