Sales Team

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Al Richter

Territory Sales Representative


Northern California, OR, WA, ID, MT, AK



Al has extensive experience in dental and surgical equipment sales and office layout and design. Whether it’s a ten-chair Orthodontic treatment area or an oral surgery operatory, Al and his “Can Do” attitude will work with you and your staff to custom tailor your new patient seating and cabinetry to best suit your needs and compliment the flow of your practice. Al enjoys working in a collaborative environment with you, your Architect and Contractors. Al’s background includes tech and supervisory roles in the heavy equipment industry and custom transportation sales.

Al is a native of northern Montana and returns to visit family and friends when time allows. Al and his wife Erica recently relocated from Santa Rosa, CA to Redding. Although happy to be away from the hustle and bustle of the Bay Area they return often to visit. The move north has ignited interest in ATV’s, camping, and swimming. Al and Erica have three children. Kaylah is an Esthetician in Sacramento, Evan is an USAF officer and Christian is attending U of Hawaii Maui. Let’s not forget Bodie, the black lab with a fear of water.

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